The ultimate goal for any successful professional is to become an influencer in his or her respective field.
Influencers are individuals with a following and a voice in the industry—they lead and set direction for others. Establishing yourself as an influencer does miracles for your reputation and credibility, which directly translates to business success.
While there is no proven path to becoming an influencer, connecting with and engaging other influencers is an important part of building a name for yourself. Of course, social engagement with Sir Richard Branson, Bill Gates, or Mark Zuckerberg may be a long shot, but there are many business leaders within your reach.
One tactic involves quoting industry influencers in your articles and publications. Business leaders love being quoted; every mention strengthens their influencer status. Many will be glad to share words of wisdom with your readers—all you have to do is ask. Once your article is published, influencers might share your article with their followers, and they may link to your content or publicly endorse it. As the result, some of their “stardom” will rub off on you.
As an example, I’ve asked six prominent business leaders in my own network to contribute to this article by sharing tips on becoming a successful business influencer. Here are some of the responses I received.
Andrew Kucheriavy is the founder and CEO of Intechnic, a leading Web design agency with locations and clientele in North America, Europe, and Australia. He is also a published author, blogger, and a recognized visionary with functional expertise in Web development, marketing, e-commerce, and business development. The ROI or “results on Internet” approach Andrew pioneered helped many companies worldwide reach their full potential. “ROI – Results on Internet” also happens to be the title of his book.
BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives, and small business owners.