6 Tips for Success in Rebranding

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Proper Timing is Essential

While the old adage states that “success doesn’t happen overnight,” neither does a successful rebranding campaign. Aside from the time spent conceptualizing the new direction you also need to plan for the implementation, marketing and assessment phases to generate quality results. “You have to set a realistic timetable for strategic objectives,” Gibbs notes. “Sometimes individuals have unrealistic expectations about the ability to reintroduce a brand to consumers who have not interacted with it in a while. So you have to be deliberate in the sequencing of the brand roll out.”

Proper Timing is Essential

While the old adage states that “success doesn’t happen overnight,” neither does…

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