6 Tips for Success in Rebranding

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As the new conductor behind the legendary Soul Train brand, media titan Kenard Gibbs has focused his efforts on reviving “the hippest trip in America” for a new generation as it celebrates its 40th anniversary. Since 2008, Gibbs has been the CEO/Partner of Soul Train Holdings and has brought a vast amount of media experience, having served as the former group publisher of Ebony and Jet magazines, former President of VIBE magazine and co-founder of Madvision Entertainment. Expanding upon the solid foundation built by founder, Don Cornelius, Gibbs has established SoulTrain.com, mobile game applications, merchandising deals and The Soul Train Awards, which aired on Centric last night. BlackEnterprise.com hopped aboard the train for an express business course as Gibbs shared his most essential tips for rebranding an iconic product like Soul Train. —Souleo

As the new conductor behind the legendary Soul Train brand, media titan Kenard Gibbs has…

Kenard Gibbs (Image: Courtesy of subject)

  • April R Johnson

    I’m so happy to see Mr. Gibbs taking charge. From a fellow Chicagoan and Schoolmate (St. Ignatius), it’s great to see some new and fresh ideas get added on to the train. I grew up watching Soul Train and would love to see it back on the air. It’s the hippest trip in town.