← 6 Ways to Boost Your Business with Pinterest

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By Janel Martinez | Published February 27, 2012 | Full size is 620 × 480 pixels

I've been exploring social media's latest runaway site – Pinterest*, a virtual bulletin board that allows users to share images, objects, and links they find interesting or inspiring. While, personally, I enjoy pinning photos of stylish outfits, chic MacBook and iPad cases, and outtakes from home décor magazines, I see the value this platform has for brands. When it comes to my brand, I’ve taken a thought leadership approach— just check my "Essential Books" board to see what branding, social media and marketing books I’m reading. This user-friendly platform is already proving to be valuable for businesses. There’s serious potential to drive sales for business owners. Getting images of your products pinned and repinned can literally drive customers to your door step. At the very least, it will drive traffic to your website where customers can request your service. Here are 6 ways small businesses can extend their brand and up their revenue using Pinterest:

I’ve been exploring social media’s latest runaway site – Pinterest*, a virtual bulletin board…

(Image: File)

*Once shared, these images become “pins” that can be placed on thematic “boards” that users construct by topic. After pinning, other Pinterest users can “repin” to their followers for greater shareability.