Why should customers buy from you? Whatâs your competitive advantage versus other companies? Do you have a business plan that really makes sense to reach these target markets?Â âYouâre not going to get anywhere with any knowledgeable banker if you canât articulate this,â says Seiwert. âThe banker is going to say, âIf he canât sell me, howâs he going to sell anything to anybody else?ââÂ He also suggests developing three plans: one with optimistic revenue and profit projections, one that shows a more likely situation and finally, a worst case scenario. In each case, state how the business will react to the situation. As banks are in the risk business, it will demonstrate you have a plan for mitigating these risks.