7 Most Valuable Plays of a Young Boss

Successful power moves of today's young leaders

  • TRANSLATING BUZZ OF GEN X & Y: TINA WELLS

Wells, 30, has grown her market research firm to position itself as a leader in giving companies from MAC Cosmetics to American Eagle effective marketing and research strategies—related to beauty, fashion, lifestyle, and entertainment—for 6 to 24-year-olds. With a worldwide network of nearly 10,000 teen consultants, the research aggregator provides a realistic view of what’s poppin’ –or not–among the youth of today, providing valuable insight on an audience with major buying power and cultural influence.

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