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By Elayne Fluker | Published August 23, 2011 | Full size is 620 × 480 pixels

Keep technologically up-to-date. Many entrepreneurs, particularly when revenues are down and the company is facing cash flow issues, see the cost of upgrading, but not the benefit. Often this can have disastrous results in the long-term as these ventures and their products lose their relevance. "If you don’t make the investment, you pay the price in five or 10 years."

Keep technologically up-to-date. Many entrepreneurs, particularly when revenues are down and the company is facing…