7 Ways Small Businesses Can Protect Their Brand Internationally

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7. Put it in Writing


McMillan says that small businesses should aggressively protect their business names, logos and brands. If a business owner finds someone using a logo or brand name substantially similar to their own, they (or their lawyer) should immediately send them a formal cease and desist letter.  In the letter, it should be stated that you already trademarked the name and that the other party should cease and desist from using the identity or you will be forced to pursue the matter in the courts. If they fail to reply, the business owner should get counsel, preferably a trademark counsel, and consider filing a claim for trademark infringement for dilution of trademark for the other company.

7. Put it in Writing

McMillan says that small businesses should aggressively protect their business names,…

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