7 Ways Small Businesses Can Protect Their Brand Internationally

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4. Always Think About Your Brand Globally 


Pay attention to countries where there is interest in your brand, services or products. That is where counterfeits or other problems may arise first. Many times, business owners only think about their brand in terms of their country of origin, while copycats overseas could be undermining your success right behind your back. It even took someone of Jordan’s stature a decade to realize a copycat was infringing on his brand.

4. Always Think About Your Brand Globally

Pay attention to countries where there is interest…

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