← 7 Ways Small Businesses Can Protect Their Brand Internationally

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By Anslem Samuel | Published March 15, 2012 | Full size is 620 × 480 pixels

3. Use Your Mark Consistently and “Police” Your Mark: Do not use different variations of your mark if all of them have not been protected. If you have only submitted one variation to the USPTO, stick with it. Also, periodically do an online search of your own to make sure that others out there are not using a mark that is substantially similar to your own that may create confusion in the consumer’s mind.

3. Use Your Mark Consistently and “Police” Your Mark:

Do not use different variations of your…

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