7 Ways Small Businesses Can Protect Their Brand Internationally


Image: Thinkstock

1. Come Up With An Identifiable Mark For Your Brand:

McDonald’s has its golden arches and Target has its bull’s eye. No matter where either brand does business, they almost don’t need to say the name of the company anymore. It can be a name, the product or service you sell, or something unique that will serve as the symbol of your brand. Be as detailed, specific and unique as possible. Use colors, words, design, anything that specifically sets it apart or makes it stand out. Make it so difficult to copy that the closer someone comes to copying it, the better your chances of defending it.