← 8 Ways to Build Trust in Your Brand

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By Anslem Samuel | Published August 11, 2011 | Full size is 620 × 480 pixels

Every entrepreneur wants to build a brand that inspires confidence, quality and reliability, knowing that customers’ belief in your product or service translates into revenue. In short, people put their money where their trust is. But trust can be a fickle thing. It can be difficult to earn and even then, requires constant maintenance. And if that trust is shattered, it can mean the end of an enterprise. In his book, The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line, author and business strategist Dave Horsager discusses the correlation between trust and profits. “I think it's the key bottom line indicator even though someone might think at first glance it's a soft skill,” he asserts. “I prove out how it really does affect the bottom line and of course it affects impact and everything else.” He also offers what he refers to as the “8 pillars of trust.” —Alan Hughes

Every entrepreneur wants to build a brand that inspires confidence, quality and reliability, knowing…

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