← 8 Ways to Build Trust in Your Brand

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By Anslem Samuel | Published August 11, 2011 | Full size is 620 × 480 pixels

CONSISTENCY: Building trust isn’t an off-and-on process. It has to be maintained constantly. Horsager attributes much of McDonald’s success to consistency. A Big Mac tastes the same in Los Angeles as it does in Miami or Singapore. “If you're going to start any new initiative in your company, only do what you'll do consistently because consistency is what builds trusts,” he advises. Brilliance is an interesting thing, but we only trust consistency.”

CONSISTENCY: Building trust isn’t an off-and-on process. It has to be maintained constantly. Horsager attributes…

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