← 8 Ways to Build Trust in Your Brand

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By Anslem Samuel | Published August 11, 2011 | Full size is 620 × 480 pixels

CONTRIBUTION: At the end of the day, people trust contributors that get results. “You can have all this compassion, you can have all this character but if you don't get me results I don't trust you,” says Horsager. “On the other hand, we can find people that get results without the right character, without the compassion and we find that company tanking at some point or that leader or that salesperson. Maybe they got some results for a time but it tanked because they didn't have all eight pillars.”

CONTRIBUTION: At the end of the day, people trust contributors that get results. “You can…

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