← 8 Ways to Build Trust in Your Brand

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By Anslem Samuel | Published August 11, 2011 | Full size is 620 × 480 pixels

CLARITY: According to Horsager, people trust the clear and they mistrust or distrust the ambiguous. “If it's a sales person who tells us the benefits of something, if they are absolutely clear we trust them; if they're kind of vague, we often don't trust them,” he says. “A manager that has clear expectations, boy, we know how to please them, we're motivated. A manager with a vague expectation it's so stressful because we don't know exactly what to do.”

CLARITY: According to Horsager, people trust the clear and they mistrust or distrust the ambiguous.…

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