8 Ways to Build Trust in Your Brand

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COMMITMENT: People believe in those who are committed and stand through adversity, according to Horsager. For a business owner looking to build a loyal customer base must also demonstrate loyalty to his or her employees, as well as clients. He says the US automakers showed bad judgment with regards to this pillar. “All of our great-grandparents that worked there for 40 years and then they got fired two years before their pension kicked in,” he says. “You lost commitment in these people; how are [customers] going to stay committed to you?”

COMMITMENT: People believe in those who are committed and stand through adversity, according to Horsager.…

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