Walton Isaacson CEO Reveals What It Really Takes To Become A Marketing Success Story

Inside the brilliant mind of the CEO of the No. 1 black advertising agency

(Image: File)

(Image: File)

Businessman, fashionista, philanthropist, tastemaker, powerhouse—these are words best fitting for the co-founder of the number one black advertising agency in the nation.

Aaron Walton is CEO of Walton Isaacson (No. 1 on the BE advertising agencies list with $70 million in revenues and 150 employees). The firm blends science with sorcery by fusing in-depth research and highly targeted marketing with top-tier creativity to deliver a particular message.

In 2006, some years after leaving Pepsi, Walton teamed up with fellow marketing professional Cory Isaacson and partnered with NBA legend Earvin “Magic” Johnson to create Walton Isaacson.

His agency offers full-service advertising and focuses on marketing sports, lifestyle, entertainment, experiential and branded content to American minorities. Walton Issacson has headquarters in Chicago, Los Angeles, New York, Miami and Tokyo. Its roster of clients include McDonald’s, Wells Fargo, Macy’s, Lexus and Miller Lite.

In recognition of Walton Isaacson’s creativity and ability to flourish in an industry where many continue to struggle, Black Enterprise named it the Advertising Agency of the Year for 2013. The agency, in 2015, was named Southern California’s Minority “Supplier Of The Year” for its  work with Toyota Motor Sales U.S.A. – Lexus Division for an unprecedented five times in six years.

Walton serves as the executive producer for the agency produced TV series Verses & Flow, powered by Lexus. The series, which airs on TV One, was nominated for an NAACP Image Award for “Best Variety Show.” Walton also serves as the executive producer for The 365 Black Awards, which was created for McDonald’s and airs on The Black Entertainment Network (BET). What’s more, Walton is firmly yet uniquely set in the world of fashion, having walked in famed designer Rynshu’s Paris Fashion Week shows more than five times.

BlackEnterprise.com caught up with Walton to talk about his interesting hybrid of success. See interview below.