Advertising to Black Communities

Getting Corporate America to see our value

too early to tell whether marketers are changing their strategy and looking to reach more blacks.

“I’ve definitely seen a heightened interest in the African American community,” Liggins says. “It’s definitely pushing to dialog to the forefront.”

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  • Seraph

    I noticed that this article makes no mention of the new up and rising programs in the industry that are trying to fill the void that this article speaks on. Programs designed to push diversity at the creative level in these agencies. So what about those?

  • Courtney Ware

    I am also noticing a lack in the article, specifically that it does not mention thoughts from all panelists and organizations that participated in the event. Where are the opinions from the One Club representative? In order to get the complete impact of this panel discussion, we, the readers, need to have complete coverage of the event from Black Enterprise. And we expect it.

  • Jay

    There’s one topic not mention in this article that seems like it may have been a good topic to talk about, especially considering the massive youth turn out in this past election. It wasn’t just African Americans voting for a African American candidate, but youth of many races and backgrounds all voting for change with little regard for this country’s history of racism.

    With every generation born after Jim Crow laws are we moving further away from the idea of racism, and how does this affect the progression of professionals with multi-cultural backgrounds?

  • N. Foy

    one name, two words: cyrus mehri.
    the change in advertising has (will have) little to do with barack. do some research.

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  • sizwe

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    of asisting the black communit i have a plan of helping the yourth in township .I wander when can we meet an talk about this mater
    be with me to this Sizwe Simelane
    i stated to read on of your book in 1993.
    cell no :+27-or 0785493088

  • Unfortunately because of our social and economic lifestyles we have become more of a commercialized product and we have bought into the myth of what constitutes economic freedom in america…(materialism) a few of us will rise to the top while the majority of black people will continue to be deprived and impoverished….I think we need to fundamentally revisit our history, culture and our activism so that we can strengthen and uplift the next generation of young african americans before they get caught up in the social media game…. the psychological impact of slavery has damage so many of us through many generations….. America owes a debt and we should not forgot the devestation of slavery and the systems including policies that still keep us divided….. lets create our own schools and support our businesses…