BE Next 2010: Blazing a Path to Success

Meet the sophomore class changing the game

DarnellHendersonBENext2010Darnell Henderson
Founder & CEO
H.I.M.istry Skin Care Inc.

Specialized skincare is not typically associated with men and it could seem like a luxury item during a recession. How have you positioned yourself for success given the economic environment?

We don’t position ourselves as a luxury brand. We characterize skincare as more of a ‘healthy image male’ and that’s what H.I.M stands for. We tie that into fitness and health versus just grooming and trying to look good. [Also] our e-commerce business is really what’s keeping us afloat and driving our business right now. About 60% of our business comes from our Website. It’s huge right now, because on our Website there’s a lot of information for consumers. One of the things we do is help men figure out their skin type. You have to understand your consumer.

On our site, not only do we give professional advice, we also have tons of information — the more information the better. With skincare being such a female-dominated market and because that’s who it’s always been marketed to, men want to feel like they’re purchasing something that is for them.

Tip for young entrepreneurs: Get educated. Find someone who has already done it. An instructor I had gave me more information on skincare than anyone has in my life. There are a lot of roadblocks that you can avoid by having someone who’s already been there helping you navigate.

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  • Frederic

    That’s a lot of revenue for a medium level site.

    And 500000 visitors a day seems on the imagined side.

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  • Ms. Truth

    Wow I am proud of all of them! Natasha, your site is a joy to read. Witty and informative.

    To Frederic: You said that 500,000 a day seems imagined? Not so. If you took the time to break down the numbers, then you have to go further. That same 500k is also equivalent to 10k people per state. And if you want to go further, that could be spread out to 500 people among 20 states. So, it is very possible especially in the more populous cities like LA, NY, Chi, Houston, Miami, etc. They may have 2000 per city. Not to mention the celebs themselves take a look at what is being printed. So I said that all to say, it’s very possible. I know a lot of readers myself. Go Tash!

    – Proud Reader in the niche black female market(yes I am an accountant. hence the numbers rant :)

  • AJoy

    This is so awesome, I am so excited for each and everyone of these people. Go Go Go!

  • sean

    I have to agree the claim of 500,00 is definitely hype, even the revenue estimate of $500,000 – $1 million. seriously? is this called reporting? That range is huge, especially for a small business. BE please get your act together, this is a fluff piece full of PR releases.

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  • Ha Ha

    Haters in here!
    Great job guys!
    What seems out of teach to some can be minute to others!

  • pprez

    I do agree. 500,000- 1-million dollars is a bit far-fetched and deceiving. If YBF is generating this much income wouldn’t Necole Bitchie and Concreteloop be in the same weight class? The ad’s they sponsor are the same. I doubt the amount of records sales, and on-line advertising has boosted up any celebrities sales: chrisette michelle, breezy, and i doubt music executives are going to waste their time forking over millions of dollars in this saturated economy.
    The only blogger that i can think about generating this much revenue is Perez Hilton. Not only does his blog generate 6 figures but he also does TV appearance and im not just talking about appearing on BET ‘next” segment.
    I understand the dire next to exemplify young black entrepreneurs in such fashion,but lets not be misleading,and report false numbers in the likelyhood of boosting up your article Renita.
    Bad journalism, and execution. in this day and top in the technological age you can get away with a lie.
    I like The ybf. its different than the hate-monger that is Sandra Rose, and steps out of the ATL circles that seem to control the blog contents .
    Congratulations Natasha.

  • http://www.echechtman.com elizabeth

    So nice to read these wonderful profiles. Thank you for providing.

  • Ms. Chris G

    I am a faithful YBF.com reader and I believe that it the earning potential is accurate!! I happen to be a part of that demographic that advertisers are trying to reach and I see those ads on a daily basis. I think her website is different because she doesn’t jump the gun and give you assumptions! I always tell my mom “Don’t believe it ubtil Natasha puts on the YBF” lol

  • http://jbarnes21.qhealthzone.com Jaran Barnes

    This is a great start to go where you dream of being.

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  • http://ojxcvqa.com Amalia Keib

    Liking your site over here, it’s well made lol.