The YBF is projected to generate $500,000 to $1 Million in revenue this year. What makes your blog so attractive to advertisers, especially given the plethora of other celebrity gossip blogs?
It’s not the run-of-the-mill gossip site talking about anybody and everybody. [There’s] a certain type of audience [a negative, drama-filled blog] is going to attract and that’s probably not the type of audience advertisers want to tap into.
If you have a certain image that you’re putting out on your site, [advertisers are going to say] ‘Ok, we know there’s going to be a certain type of demographic that’s going to come to this site—that’s the demographic we want to reach.’ So it seems almost like a perfect match, [especially] if you have this niche audience that they’ve probably been trying to reach for years. For example, the 18- to 45-year-old young, black, professional [female market] is a really hard niche to get, but I have that. I can reach those people on a one-on-one basis. I get to talk to 15 million people a month. A lot of people can’t say that.
Tips for young entrepreneurs: Image is everything, and your credibility is everything. You have to really maintain your vision. What you say “no” to is more important than what you say “yes” to.