The YBF is projected to generate $500,000 to $1 Million in revenue this year. What makes your blog so attractive to advertisers, especially given the plethora of other celebrity gossip blogs?
It‚Äôs not the run-of-the-mill gossip site talking about anybody and everybody. [There‚Äôs] a certain type of audience [a negative, drama-filled blog] is going to attract and that‚Äôs probably not the type of audience advertisers want to tap into.
If you have a certain image that you‚Äôre putting out on your site, [advertisers are going to say] ‚ÄėOk, we know there‚Äôs going to be a certain type of demographic that‚Äôs going to come to this site‚ÄĒthat‚Äôs the demographic we want to reach.‚Äô So it seems almost like a perfect match, [especially] if you have this niche audience that they‚Äôve probably been trying to reach for years. For example, the 18- to 45-year-old young, black, professional [female market] is a really hard niche to get, but I have that. I can reach those people on a one-on-one basis. I get to talk to 15 million people a month. A lot of people can‚Äôt say that.
Tips for young entrepreneurs: Image is everything, and your credibility is everything. You have to really maintain your vision. What you say ‚Äúno‚ÄĚ to is more important than what you say ‚Äúyes‚ÄĚ to.