Digital optimization on a budget

E-mail Marketing: If you’re looking to give your e-mail marketing strategy a boost, MailChimp may be just the kick. Customize e-mails and integrate social media tracking and Google Analytics, all within your MailChimp account. Perhaps one of the most useful features for small business owners may be its interactive graphs that displays bounce rate; deliveries; and the number of e-mails actually opened, forwarded, and clicked on. Combine this feature with its “A/B testing” which allows users to categorize, subscribe, and customize e-mails based on the subscriber group.

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