Digital optimization on a budget

Mobile: With mobile becoming a leading means by which consumers access the Web, a dedicated mobile site is imperative. Among the tools to help business owners establish a mobile strategy is Mobify, a free service that makes WordPress, Drupal, and other websites mobile-friendly. Mobify allows users to customize their mobile site and adapts to more than 5,000 devices.’s Armstrong also recommends AppMakr for a free and fairly seamless way to create your own iPhone app. “The program walks you through turning your site into a mobile app,” he adds. The downside is the built-in advertising and lack of customization.

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