5 Biggest Social Media Fails of 2012

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American Apparel wasn’t the only brand to make an insensitive tweet during Hurricane Sandy. On Monday, when the storm was just making landfall in New York, the brand tweeted: 
“All impacted by #Sandy, stay safe! We’ll be doing lots of Gap.com shopping today. How about you?”
The tweet included a Foursquare check-in at “Frankenstorm Apocalypse – Hurricane Sandy.”
The brand later removed the tweet and offered the following apology: 
“To all impacted by #Sandy, stay safe. Our check-in and tweet earlier were only meant to remind all to keep safe and indoors.”
Many on Twitter accused the Gap of attempting to take advantage of the storm to sell clothes.

American Apparel wasn’t the only brand to make an insensitive tweet during Hurricane Sandy. On…