← 5 Biggest Social Media Fails of 2012

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By C. Daniel Baker | Published December 18, 2012 | Full size is 620 × 480 pixels

A KitchenAid employee accidently used the company’s Twitter handle to send out a disparaging remark about Obama and his grandmother during the last presidental debate, inciting a barrage of retweets and comments from other users. The message was quickly deleted and replaced by a message, which apologized for the Obama remark. “Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion,” the second message read. KitchenAid also said that the offensive message was accidentally tweeted to the corporate account by a member of the company’s social media team. The person meant to send the message through a personal Twitter account. The company also said the individual would no longer be tweeting for the brand.

A KitchenAid employee accidently used the company’s Twitter handle to send out a disparaging remark…