← ‘Tis the Season to ‘Buy Black’

Family-Shopping

By Anslem Samuel | Published December 23, 2010 | Full size is 424 × 317 pixels

The Empowerment Experiment ended in December 2009, but Maggie and John Anderson of Oak Park, Illinois, have yet to return to their previous consumer habits, at least not completely. The couple continues on their mission to “buy Black,” with the exception of a few things where no alternatives exist such as groceries—since the only Black-owned grocery store in Illinois shut down mid-experiment—health insurance, a cell phone provider and utilities.“It’s not like a diet to me, I just can’t go back,” says Maggie. Blackenterprise.com spoke with the Andersons, founders of EE, about the importance of supporting Black-owned businesses, demystifying the myths and why you can “buy Black” with the click of a button. Check out their tips!

The Empowerment Experiment ended in December 2009, but Maggie and John Anderson of Oak Park,…