Can This Franchise Help Fight Zika?

Lawn Doctor offers discounts and ongoing training for franchisees

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(Image: Lawn Doctor, LLC.)

With heightened concern about the Zika virus in the news, lawn care is getting a lot of attention. The Lawn Doctor is a one-stop shop franchise that provides full-service lawn care including mosquito and tick control for all types of lawns. Lawn Doctor was founded in 1967, with a focus on bringing advanced technology and superior service to the business of lawn care. Since that time, Lawn Doctor has grown to be a leading brand in the $74 billion lawn care industry. Today, Lawn Doctor supports nearly 500 franchise locations across the U.S., servicing both residential communities and commercial clients.

But did you know that Lawn Doctor offers a 50% discount off the Franchise Fee for minority business owners? In partnership with the International Franchise Association DiversityFran program, minorities that purchase a Lawn Doctor franchise pay a $15,000 franchise fee, which means that the already low startup cost drops to $66,500–$85,400. Lawn Doctor also offers an in-house financing program that is typically used when new owners are waiting for other financing to come through.

Sean Krimmer, director of Franchise Development at Lawn Doctor, shared with me that over the last few years, their new franchisees are made up of about 20% minorities. In addition, one of their top performing franchisees is a minority business owner out of Atlanta.

With 75% of U.S. households currently hiring at least one type of lawn and landscape service, lawn care can be quite lucrative. Best of all, Lawn Doctor franchisees lead the industry with an 80% retention rate of their customers.

Other great aspects of the Lawn Doctor franchise is its comprehensive training program. New franchisees receive two weeks of training, with complete marketing and customer management support. Their in-house training at their New Jersey headquarters includes classroom and hands-on instruction for all aspects of the business including business planning, technology, agronomy, equipment, accounting, labor force, marketing, and sales. Lawn Doctor also provides ongoing support, post-launch of the business, using their field representatives, and ongoing training in Sales and Equipment. Training, supplies for the business, and support fees are all included in the investment cost.

So if you’re looking for a business that has a low investment cost and low overhead, quick speed to market, high gross profit margins, recurring revenue, great brand recognition, and only requires 1-3 employees to start, Lawn Doctor should certainly be on your list of considerations.

Nancy earned a degree in Sociology from UCLA with a specialization in urban studies and business. Her first business was a partnership in a small record label right out of college. After working with a few tech startups, she concluded her career in the corporate world with 14 years at Sprint, a majority of that tenure as a director in customer and sales operations. Nancy started NValuable Franchise Consulting, in order to provide free consultation, relevant insight, pertinent and candid feedback to her clients, so they are able to confidently purchase the right franchise. As a result, her clients achieve financial independence and a positive, enduring impact on their families and local communities.
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