Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

• ON THE MODEL OF CREATING A LIFESTYLE BRAND:

“Russell [Simmons] made being a CEO seem like a better deal than being an artist… His gift was curating a whole lifestyle—music, fashion, comedy and film—then selling it. He didn’t just create the hip-hop business model, he changed the business style of whole generation of Americans.”

• LESSON: Branding oneself, whether a professional or a company, is key to ensuring longevity in a chosen industry or field. Savvy entrepreneurs, such as Fubu founder and self-made millionare Daymond John, live by the adage that proper branding is vital in remaining relevant and profitable, and the process is a never-ending one.
• More on branding: Venus Williams gives tips on smart decisions for your brand.
  
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