Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

  • ON THE MODEL OF CREATING A LIFESTYLE BRAND:

Russell [Simmons] made being a CEO seem like a better deal than being an artist… His gift was curating a whole lifestyle—music, fashion, comedy and film—then selling it. He didn’t just create the hip-hop business model, he changed the business style of whole generation of Americans.”

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