E-mail Is Dead…Long Live E-mail!

Despite reports of its demise, e-mailand applications and tools for e-mailis flourishing

E-mail and Social Media
For Jones, the answer to the question “Is e-mail dead?” is an unqualified “no.” But she likens the current engagement with e-mail to watching silent films: “It’s a cold, impersonal experience that lacks emotion. But adding the power of audio and video to e-mail provides the natural ability to capture attention and inspire calls to action. We live in a world of personalization all around us and should expect nothing less from our e-mail communications.”

In a blog post, “Is Social Media Impacting How Much We E-mail?” nielsenwire’s Jon Gibs, vice president of media analytics, showed that, based on the results of a small Nielsen experiment, “social media use makes people consume e-mail more, not less, as [Nielsen] had originally assumed.”

This makes sense, says Jones. Like Apptix’s Bond, Jones sees promise in tools such as Google Buzz and believes EyeMail would integrate perfectly with a variety of social media platforms. “This would enable social media users to send enhanced, personalized audio and video messaging via the EyeMail platform, without the recipient having to click a URL to view content via e-mail,” she says.

Bond agrees that e-mail and social media tools can be complementary, but he has some reservations. Certain tools as they currently exist are simply not suited to a corporate platform, he says. “Most businesses don’t accept IM as a business solution. You can’t always audit and track it. From a corporation’s viewpoint, people still assume you’re talking to friends and family and not working.” Still, employee use of such applications has spurred companies to find ways to integrate some tools into the existing infrastructure while maintaining control and addressing compliance concerns.

Is e-mail dead? Far from it. But like an aging rock star who recognizes that he must adapt to remain relevant, e-mail, too, is changing—with a little help from its social media friends.

This article originally appeared in the April 2010 issue of Black Enterprise magazine.

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  • http://TechtalkRadio.com S!ick

    For consistency and clarity in conversations, I highly recommend Google Wave. And Google Buzz has some wonderful options and sharing filters…

    More and more I’m finding Facebook and MySpace convenient and useful to distribute multimedia (audio and video) messages: I can be much more clear about the context I am trying to convey.

  • http://Hyundaimallofga.com Brian Lollie

    I just wanted to say that I know Lisa and I consider her a friend of mine and a very Bright courageous yound lady with the no stop policy will succeed attitude and I admire her alot. I’m a motivator being in the car business but she motivates me… to push on and make your dream a reality so all I have to say is Go! Lisa Go! & I’m wit ya if you need..I’ll always support..you Love ya!! Brian Lollie Hyundai Mall of Ga. 678-698-3246

  • http://www.blackenterprise.com sonya

    @Slick I agree with you on the Google Buzz front. I find it’s a great way to take my Twitter conversations to a smaller, more focused group of folks for more in-depth discussion. It’s a great way to float ideas out into the ether, then gather them in a smaller space for greater focus. Google Wave has some limitations for me, mainly having to do with the fact that not many of my friends and colleagues are, well, Wav-ing. Additionally, I think increasingly, the collaborative space is asking for more graphical interfaces–I’m thinking Wave needs to add some Second Life elements to really take off. Facebook is a great spot. And unlike some, I have not given up on MySpace either.

    @Brian Lisa was a wonderful interview. She has a great story to tell. I hope we get to hear more from her. I think her story can be a great motivation and inspiration to many entrepreneurs.

    Thanks for the comments.

    Sonya