good response rate for direct mail is about 5%. A successful response rate, however, is anything that allows you to recoup your investment.
The “new neighbor” audience is small but lucrative. It is an excellent marketing investment for companies who have a tight advertising budget. If you gain these customers today, your company could enjoy their loyal patronage for many years to come. “When I get customers to come here for the first time, they’re pretty much hooked,” Mobley says.