Five Ways to Attract New Customers

Even in tough times, find savvy ways to draw new business

competitors to gain market share, Goodgold says. The firm that increases its advertising dollars (by creating a new direct mail campaign or taking out a half-page magazine ad) by just 10 percent, for example, could easily see a 50 percent increase in business. “Your message will cut through the clutter and reach your target audience simply because there is less clutter right now,” says Goodgold.

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How to Build Your Business during a Recession

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