From Blogging to Business

How to find entrepreneurial success in social media

Steering Toward Success

The business of blogging has been refined over the years. “How to” Websites such as ProBlogger, which Rhett used to learn the intricacies of starting a blog, and Technorati, a well respected Website that has been studying the blogosphere since 2004.  Check out these quick tips to get you on your way:

Determine the appropriate platform. There are a number of free programs that allow users to start blogs. Rhett is in the process of moving her content from Blogger – a Google-hosted platform – to WordPress. “Wordpress offers better SEO [search engine optimization] tools,” Rhett says. “I know a lot of people who, when they moved to WordPress, their SEO went up because of the tagging. WordPress is more specific. It has categories and tags. Blogger kind of lumps it all together.”

If you already have a Website, you can incorporate a blog into the site through WordPress, Blogger, or another free program —  or you can hyperlink a WordPress blog to your existing site.

Pay attention to traffic. Rhett and Benton focused on “search engine optimization (SEO),” a process of improving traffic to Websites via search engines such as Google. To help improve search ability, Rhett and Benton focused on key words, and tags — categories for which blog posts fit in — to allow readers to find their sites easier when searching for a subject via search engines. While traffic isn’t the single determining factor in generating advertising revenue, the ability to demonstrate growing traffic or a dedicated niche audience is attractive to advertisers, Reynolds says.

Consider an ad network. Finding an ad network can be as simple as doing a Google search containing your blog’s content and the words “ad networks.” And other ad networks may approach you and ask you to join their network. Research the terms of the deal before making a commitment. Will it allow you to be part of more than one ad network? Does the ad network require premium advertising space on your site?

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  • C. Bailey

    I’m proud of y’all. It’s so nice to see young black people succeeding especially in these hard times.

  • I would love to make blogging a part time career.

  • Renita Burns

    @ LaNeshe go for it and keep me up to date on your progress!

  • Congratulations on a fine article! The Twitterverse is FULL of black women expressing an opinion and being heard on substantive issues.

    Check out LaShandra Henry [ @sistasense ], as well. She’s building herself a web empire with child in tow!

    Check out Ory Okolloh [ @KenyaPundit ] brilliant Harvard Law grad from Kenya, who has changed the way the world responds to conflict in Africa.

    Check out Danielle Belton [ @BlackSnob ], who sends laughs and news about DC life, all the way back here to Cali.

    Check out Maisha Walker [ @maishawalker ], who is writing up a storm on digital topics for Inc Magazine!

    Me? I’ve been “working the web” actively since 1995, just very low key. While building a law practice, after 2 years in Japan, i decided that tech was MUCH more interesting. Built one of the first hand-coded client portals in existence.

    Since I discovered the benefit of Twitter, I’ve been sounding off at @MullenAR and about 20 other Twitter accounts to service around 200 domains on a PHP-handcoded framework in ADDITION to about 30 WordPress blogs.

    Inspired by Harvard big sister Carla Harris, I’m leaving the shadows in 2010, including moving forward with,,, and about 196 more domains that combine my interest and experience in law, Japan, Agile for Lawyers (which I am pioneering) and ADR issues, so stay tuned!

  • It’s great to see so many black people getting into blogging. It is a great way to get information out there and be environmentally friendly. Check me out We’re totally diggin’ our fellow bloggers!

  • This was a great article. I’ve been following Angela Benton – BlackWeb2.0 for awhile now. Thank you R Mullen … after reading this article, I was shocked to see my name in the comments section. is one of my main blogs and I’ve been blogging for years. Adsense is a nice part of my revenue stream, among other things and blogging has its perks! If not for my black parenting blog and creating the black moms club social network, I don’t think I would have gotten the opportunity to go to the Disney Mocha Mom Mixer last year! Blogs are great for pleasure and profit … you just have to learn how everything works and not do a trendy blog in the hopes of making millions or get frustrated because your don’t understand traffic. Learning is a big part of the process and it does help.

    Again, great article.
    LaShanda Henry | Founder of the MSOY Network

  • Hello,
    I am new to all of this. I know it takes dedication and hard work before you see the funds roll in. I am reading and researching and doing it daily. I can also be successful as the next person. Thank you for all your input. I wish you all the best!! And keep making the money.

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