How to Integrate your Website with Traditional Advertising

One of the most popular buzz words in the advertising field right now is "integration"

agency Amanda Vega Consulting in Phoenix.

To achieve an integrated marketing strategy also requires a marketing team that knows its final product must be synchronized with the work of others. If, for example, your Website designer is off working on his own, independent of your print advertising agency, then the odds that the two mediums will be cohesive is pretty slim. “Get them all in the same room,” Vega says, “and make sure they’re all working together to reach the same end goal.”

Taking an introspective look at your current marketing strategy, analyzing its effectiveness, creating an approach that incorporates all efforts and getting everyone involved on the same page may seem complicated for the average small to midsized business, but Vega says the payoff can be significant. “In this day and age, you never know where your customers are going to come from,” Vega says. “By paying attention to consistency across your entire marketing strategy, you’ll be able to develop a very strong backbone for future business.”

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25 Responses to How to Integrate your Website with Traditional Advertising

  1. Steven Leon says:

    How can I get more actors to go to my website?

  2. How can I bring more customers to my website and aslo how can i have advertiesements allowed on my website for a fee?

  3. Marketing says:

    Your article is very informative and useful. Glad I found it. Cheers.

  4. LaSheita says:

    As internet marketing consultants we understand that having a web site and having potential clients “find” your firm’s website, without specific knowledge of your website’s address, are two very different sets of tasks. Optimizing your site so that others can find your company, based on the type of service they are looking for, is critical for those expecting the internet to be a source of business development. SEO is Search Engine Optimization; We do SEO we call it ZoZoSEO

  5. Stephanie says:

    Is there a way to recieve a review of this?

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    It seems that recession results in proliferation of cost-per-performance services which minimize marketing costs and risks for businesses. For instance, nationwide publicity can be obtained on pay-for-results-only terms from (Publicity Guaranteed), online advertising can be obtained on pay-per-visitor terms from Google and Yahoo, cable TV offers revenue-sharing deals for infomercials and many services can be obtained for stock via Does anybody know companies which offer advertising in print media on similar terms?

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  11. Poppy Keant says:

    Do you outsource your graphic work for your website? I like them and would be interested in knowing who did yours! I’m in the process of designing my template for my new blog but having a hard time. Looking to pay someone to help.

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  15. Ms. Freeman says:

    I am a blogger who earns revenue through ad placement. I also recently created a website business. I am about to embark on the task of advertising my own business so this article has pointed me in the right direction.

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