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Bed Intruder

By Marcia Wade Talbert | Published December 3, 2010 | Full size is 490 × 320 pixels

Find players that can go viral. OVP’s are best for businesses who want to send as much traffic to their own site as possible. Portals like YouTube won’t send you traffic, but they can sometimes help you spread your “brand” in ways that you couldn’t imagine were possible. For example, following the sexual assault of his sister, Antoine Dodson appeared on a local news program. His television rant became infamously known as “The Intruder Song” and elicited over 44 million views and countless genre remakes, including one by North Carolina A&T’s marching band. The song reportedly generated enough money on iTunes to buy Dodson’s family a home in a safer neighborhood and send Dodson back to college. "The Intruder Song" wasn’t a stunt, but some businesses purposely orchestrate humorous videos on YouTube just to draw attention to their brand.

Find players that can go viral. OVP’s are best for businesses who want to send…