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Cheerios_sm

By Marcia Wade Talbert | Published December 3, 2010 | Full size is 433 × 320 pixels

Add interactivity. “This is very incredible technology,” says Drey. “Companies like Veeple, Ooyala, and a couple of others are doing really exciting things with interactivity.” With interactive videos you can hover over something and get a full description or a phone number, or click on it and download a pdf or send an email. For example, you can watch a Cheerios commercial (above), mouse over the cereal box and see a pop-up providing you information about the brand. If you click on the box, you can go to the brands website to read about why the oats in Cheerios are healthy, play a game, or get coupons.

Add interactivity. “This is very incredible technology,” says Drey. “Companies like Veeple, Ooyala, and a…