← 10 Web Commandments Before Choosing a Video Host

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By Marcia Wade Talbert | Published December 3, 2010 | Full size is 500 × 348 pixels

Opt for detailed analytics. With a basic package providers will tell you your video has been viewed 25 times and shared five times. “But there are providers that provide incredibly robust data,” says Drey. “They will tell you not only how many times a video was watched, but how many times per viewer…where the videos are being watched geographically…and at what point in time did viewers rewind the video.” Look for videos that will provide you with drop off rates, which will tell you what time most people stop watching a video. "That will tell you if you're boring your audience or that there is something wrong with the video," says Drey. Based on this information you can then choose to make your video shorter, add more of the content that viewers watch the most, add advertising right before a drop off point, or change the content entirely.

Opt for detailed analytics. With a basic package providers will tell you your video has…