How to Effectively Fund A Project on Kickstarter

5 steps to using the crowdfunding platform to get your startup off the ground

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PERFECT YOUR PITCH

Effectively meeting your fundraising goal on Kickstarter requires compelling pitches that concisely and articulately spell out what you are trying to bring to life, and why you need the support of your backers. Kazmark says, “Also include what backers are going to get in exchange for pledging their support.”

Independent recording artist Michael “Mecca Godzilla” Dottin, 33, raised $3,203 dollars—$1,203 over his $2,500 goal—for his first solo album, Perfect Heaven, a concept album based on the 20th anniversary of the Street Fighter II video game. “My pitch was really personal,” Dottin says. “It sold as achieving a dream and a lot of people got behind the pitch because of that.”

 

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