How to Effectively Fund A Project on Kickstarter

5 steps to using the crowdfunding platform to get your startup off the ground

(Image: ThinkStock)

BUILD CREATIVE REWARD INCENTIVES

Project creators are not receiving a handout. Having a compelling reward structure is one of the key elements to the success of Kickstarter campaigns. Robinson offered backers who donated $5 or more a postcard from Berlin, while her $30 or more backers were rewarded with a blooper video of her travels, a travel photo from Berlin and a personal postcard from Berlin.

Prior to offering those rewards she had ineffective ones that were not helping her reach her goal. At the advice of a Kickstarter community manager, Robinson changed her approach and saw a noticeable and positive change. “The best advice that he gave me and that I could give anybody else is this: you have to understand your project is not going to be funded by a couple people donating a lot of money,” she says. “If your project is going to be funded it’s going to be funded by a lot of people donating a little bit of money. With that in mind, the coolest most awesome rewards have to be in that $5 to $30 tier.”

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13 Responses to How to Effectively Fund A Project on Kickstarter

  1. Brandon Michaels says:

    Great set of resources. I funded my buddy’s successful project on RocketHub.com – but I think all the strategies you outlined apply.

    Will be launching my project soon on RocketHub.

    • Gian says:

      I’d also add to your case for crowd fduning that start-ups can easily get strategic coaching from advisors who get paid with like 0.5% or less of equity, so that’s a lot cheaper way to get coaching than giving equity to angels, and it’s just as good.

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  4. oliver says:

    Hey every one my name is Oliver graham and this is my kickstarter project about my new comic book! Go to http://www.kickstarter.com/projects/640520835/planet-melecto-the-beginning to check it out !

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