How to Effectively Fund A Project on Kickstarter

5 steps to using the crowdfunding platform to get your startup off the ground

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PLAN, PLAN, PLAN

Tired of the lack of diversity in fashion magazines in the West and Europe, Laura Eboa Songue, 24, along with two other friends Paola and Patrick, founded FASHIZBLACK, a digital magazine in February 2009. “As Afropeans (or Afro Europeans), we were not able to identify with any of the magazines already on newsstands, especially here in France,” says Songue. “On one hand, there are Western magazines with a cruel lack of diversity. On the other hand, Afro magazines [that are] hardly ever conceived with a global outlook.”

Kickstarter was the obvious choice when the France-based trio decided to bring FASHIZBLACK to print. They were able to raise $45,105, surpassing their $40,000 goal. The key to their success was preparation, says Songue. They read Kickstarter’s guidelines thoroughly, followed their suggestions and studied other projects that had been successful. “You have to read as much as possible on the subject,” she says.

Robinson agrees. “The worst thing you can do in Kickstarter is feel like you’re going to wing it,” she says. “It will wing you right back in the face. You really have to have a plan of execution down to every single day.”

 

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13 Responses to How to Effectively Fund A Project on Kickstarter

  1. Brandon Michaels says:

    Great set of resources. I funded my buddy’s successful project on RocketHub.com – but I think all the strategies you outlined apply.

    Will be launching my project soon on RocketHub.

    • Gian says:

      I’d also add to your case for crowd fduning that start-ups can easily get strategic coaching from advisors who get paid with like 0.5% or less of equity, so that’s a lot cheaper way to get coaching than giving equity to angels, and it’s just as good.

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  4. oliver says:

    Hey every one my name is Oliver graham and this is my kickstarter project about my new comic book! Go to http://www.kickstarter.com/projects/640520835/planet-melecto-the-beginning to check it out !

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