How to Effectively Fund A Project on Kickstarter

5 steps to using the crowdfunding platform to get your startup off the ground

(Image: ThinkStock)

EXPAND YOUR NETWORK BEYOND FAMILY AND FRIENDS

Kickstarter is a platform where, if done correctly, project creators can build a sense of community. One commonality Songue, Robinson and Dottin share is they all had platforms, whether small or large, before launching on Kickstarter. Along with those platforms they each had their own networks. “We already had a fan base, social networking, a blog, a professional network of stylists, photographers, designers, brands etc.,” says Songue. “We used all of those things as a leverage to enhance a dynamic and reach our goal.”

Effectively using Kickstarter depends on a number of factors, but essentially it’s your network and their networks that are funding your project. From strangers to that cousin you only met once, without them there are no funds.

“People tend to hone in on their family and friends, but you really need to take a look at who your acquaintances are. You usually have more acquaintances than friends and family,” says Robinson. “And don’t be afraid to ask businesses and organizations you’re affiliated with. Really think outside of the box.”

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13 Responses to How to Effectively Fund A Project on Kickstarter

  1. Brandon Michaels says:

    Great set of resources. I funded my buddy’s successful project on RocketHub.com – but I think all the strategies you outlined apply.

    Will be launching my project soon on RocketHub.

    • Gian says:

      I’d also add to your case for crowd fduning that start-ups can easily get strategic coaching from advisors who get paid with like 0.5% or less of equity, so that’s a lot cheaper way to get coaching than giving equity to angels, and it’s just as good.

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  4. oliver says:

    Hey every one my name is Oliver graham and this is my kickstarter project about my new comic book! Go to http://www.kickstarter.com/projects/640520835/planet-melecto-the-beginning to check it out !

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