How To Get Into Black Enterprise: Entrepreneurs, Take Note

What you'll need to share to get the attention of our editors

It is helpful to remember that publicizing your company is not our primary objective at Black Enterprise, although that is a major incentive for you to want to have your company featured in the magazine. Our mission is to showcase companies that can serves as examples and inspiration to other entrepreneurs and aspiring business owners who are trying to confront and negotiate the realities of doing business. The more we know about your business, the more are able to determine what lessons from your experiences can be imparted to our clients—the Black Enterprise audience.

There’s a type of pitch well known around the offices of Black Enterprise; we jokingly call it the “black-man-with-a-suit-and-a-job” pitch. The entrepreneur in question will invariably be a reasonably successful person—a nice person who wants to ‘give back’ to the community—and will approach us as if this is a rare and amazing thing. We have to explain to him that reasonably successful black people who want to help their community are, fortunately, a very common thing.

The difference between this and a potentially successful pitch can be subtle. If you can convince us that you have been inventive or particularly strategic about plotting your path to success or responding to a major setback, you could be a great subject for a story. What appeals to our editors is what about a particular individual’s story will help our readers. The story is never the person; it’s the examples and the lessons.

Other posts in this series:

How to Get Into Black Enterprise

How to Get Into Black Enterprise: What Not To Do

How To Get Into Black Enterprise: Pitch The Right Editor

Pages: 1 2 3

21 Responses to How To Get Into Black Enterprise: Entrepreneurs, Take Note

  1. Great tips! We will be in touch!!


  2. Pingback: How To Get Into Black Enterprise: Entrepreneurs, Take Note | BlackNewsTribune.com

  3. Hassan May Riggs says:

    Very grateful for the information.

  4. Robin Walton says:

    Thanks Alfred,

    I’ll try again after I reach that over $250,000.00 mark.

  5. Alfred says:

    Robin, the $250,000 minimum annual revenues is just for the Making It column. We often feature companies with lower annual revenues in other areas of the magazine, so if you’re business is viable and you can provide other details about your operation, you can still get into B.E.

  6. Njoroge says:

    This is a great article and its also inspiring. As an up coming black starting a business, I look forward to being one day featured on Black Enterprise.

  7. Ray Williams says:

    Great article. As a subscriber and small business owner I have aspired to be in Black Enterprise for many years.

    In regards to the financials, are tax returns require?

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