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By Marcia Wade Talbert | Published December 21, 2010 | Full size is 500 × 334 pixels

Simplify. In the beginning Pope gave a long drawn out explanation about how AisleFinder worked and nobody got it. Later, he edited the definition down to something anyone could relate to: AisleFinder is like Google Maps for your grocery store. Make sure you explain definitions in a way that is simple enough for a grandparent or small child to understand, says Pope.

Simplify. In the beginning Pope gave a long drawn out explanation about how AisleFinder worked…