← 10 Steps to Self-Publish Your Next Book

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By Anslem Samuel | Published April 14, 2011 | Full size is 558 × 480 pixels

Answer your fan mail. People want the dialogue to go two ways—not just you constantly telling them to buy your product. They also want to engage you. They want to give you feedback on something that you wrote, they read, and they either loved or hated… but they want that connection with you, the author. Give it to them. It’s not only part of your job, it not only increases customer satisfaction (thus sales in the long run), but can be extremely rewarding.

Answer your fan mail. People want the dialogue to go two ways—not just you constantly…