Hungry for More

Couple rebounds from failed restaurant to serve up a side dish business

Claude and Crystal see the company’s current success as only an appetizer toward building an empire that they say may even include a distribution center.  “I see us being a change agent,” Claude adds.
—Tamara E. Holmes

3 key things the Bookers did to scale resources and build their bottom line without hiring full-time help.

1. Utilized a virtual office service, which answered phones and provided a professional office setting even when they were away from the office.

2. Enlisted the help of sales brokers, who worked on commission, rather than a full-time sales staff.

3. Employed retired back-office employees in areas such as human resources and accounting. These experienced  persons, wanting to work no more than 20 hours a week, could be paid an hourly rate instead of a salary.

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