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Gowalla copy

By Deborah Creighton Skinner | Published July 29, 2010 | Full size is 500 × 320 pixels

GOWALLA Though similar to Foursquare, Gowalla is less social and heavily incorporates a game feature. Users check in at different locations around their city as their smartphone’s GPS verifies their location. Earn virtual prizes—points, stamps, icons and pins of glory—when checking in. Gowalla has about 340,000 registered users and 1.4 million “registered” venues. Some companies are leveraging Gowalla by offering deals and giveaways to people who check in at certain times.

GOWALLA Though similar to Foursquare, Gowalla is less social and heavily incorporates a game feature.…