← Is Geolocation the Next Frontier for Small Business?

nearbyvenues

By Renita Burns | Published July 29, 2010 | Full size is 320 × 480 pixels

FOURSQUARE Incorporating gaming elements, this location-based social network allows users to “check in” at various locations earning badges and rewards. This relatively new geolocation social network is rapidly growing in popularity and gained 1 million users after only a year, and 2 million users a few months later. (By comparison, it took Twitter two years to get to 1 million users.) Some companies have partnered up with Foursquare to offer special promotions and giveaways to contest winners. Users can win points and badges for checking in and ultimately become the “mayor” of a venue. To leverage this, some small and large businesses offer specials to mayors.

FOURSQUARE Incorporating gaming elements, this location-based social network allows users to “check in” at various…

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