Though Jembere Eyewear owner, Abaynesh Jembere, has only been in business a year, she has nearly a decade of experience in designing, managing, and merchandising in the eyewear industry—and is no stranger to the hard work and sacrifice most budding entrepreneurs endure.
When BlackEnterprise.com caught up with the 34-year-old New York business owner to talk the details of her transition into entrepreneurship, she opened up and shared her five big business lessons learned in effort to encourage other small business owners rising to the top.
“When starting your own company, your priorities change,” said Jembere to Black Enterprise.com. “There is a lot that comes with it and you are responsible for everything.”
Check out Jembere’s business lessons learned below:
Organization is key– When deciding to become an entrepreneur, it’s important that all matters of business remain in order. This includes finances, daily operations, and short and long term goals for your company. You want to avoid chaos and confusion as your business grows.
Timing is everything– Ask yourself, if your service, product and approach is timely and does it make sense for your market. If the answer is yes, make sure to capitalize on opportunities as they arise. Hesitation can make or break a new business.
Set realistic/definitive goals– It’s imperative that your goals for business be realistic and obtainable for you, personally. What works for some may not work for all, therefore keep your scope tailored to you and your abilities—but don’t be afraid to challenge yourself.
Know your market– Do your research to understand the needs of your industry and audience. Know your market’s industry successes and its failures in order make well thought-out decisions and improve upon your business goals.
Be passionate about your business– Remember investors, customers, and industry leaders will only be as passionate about your business as you are. You must believe in your entrepreneurial endeavor and its potential success. Your passion will attract people to whatever it is that you do or sell, so allow it to shine through.