SBA Unveils YouTube Channel
Entrepreneurs just gained greater access to the U.S. Small Business Administration (SBA). The organization joined the wave of Americans sharing video virally, with the debut of its YouTube channel Wednesday.
The SBA has begun posting informational videos on YouTube as it joins an increasing trend within the federal government to use the popular video-sharing web platform to reach a larger audience.
“With millions of visitors, most of them under 35 years old, YouTube offers a prime opportunity to use current technology and the appeal of a popular online platform to further promote the agency’s programs and services,” said SBA Administrator Karen G. Mills.
The SBA will use its YouTube channel to expand its outreach to younger entrepreneurs, emphasizing the importance of small business to the nation’s economy. In fact, 52% of users between 18-34 years-old share videos often with friends and colleagues, according to the YouTube.
â€œ[The] SBA will be providing more current and potential entrepreneurs with the necessary tools to start, grow and succeed in their businesses,” Mills said.
Users can also view the 10 part “Delivering Success” series. The less than 10 minute videos feature advice from small business owners on a range of topics including hiring, marketing, and expanding a business.
Future content will include informational videos on how small businesses can take advantage of the Recovery Act loan programs, government contracting opportunities, exporting to increase market share, counseling and training on how to start and grow a small business, and small business success stories.
— Renita Burns