The turnkey investment to become a Painting with a Twist franchise is approximately $100,000. Franchise partners have access to comprehensive and ongoing training from a Home Office support staff of 16 professionals, as well as access to the company’s industry-leading library of more than 4,000 copyrighted and original paintings.
Painting with a Twist is the largest and fastest-growing Paint-and-Sip franchise in the country. The company, which was recently ranked the No. 1 Paint and Sip franchise, along with the Top New Franchise and the Best of the Best in 2014 by Entrepreneur Magazine, plans to open 68 studios in 2014 and has experienced 23 percent same-studio sales growth year-over-year.
The Irvin’s rank among the top grossing Painting with a Twist operators. Franchisees in the top one-third of the company earn about $302,000 in gross annual revenue.
Part of the Houston couple’s marketing efforts have involved fundraising activities with local schools, running silent art auctions, and providing support services for two of the area’s largest art festivals. Their community involvement led to lucrative corporate deals. In 2010, for example, clients like ExxonMobil and Marriott’s Woodlands Waterway Hotel and Convention Center began sending groups of employees to Painting with a Twist to participate in team-building activities.
“We believed in the concept and we knew that once we educated people about it and they understood it, it would catch on,” says Algy.
Over the next two years the couple plans to open a third location and use social media and Internet radio to promote the business and increase consumer awareness.
“I have always had a passion for the arts and the desire to improve the quality of life of the people that I work with,” adds Algy. “Painting with a Twist provides the ultimate avenue to fulfill both.”