Pink Rolls Out HBCU Apparel

Brand has largest retail distribution of HBCU gear

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from customers about which schools to add next, Dent says.

“I think this is a seminal moment in retail for HBCUs and African Americans,” Dent adds. “I think our foray into this market will demonstrate not only to ourselves but to other companies that this is a very viable constituency that needs to be addressed more seriously by lots of retailers.”

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  • Meredith

    This is great! I can’t wait to see what they have in store for my Alma Mater (Hampton U). When do they plan to role this out? How do they select the schools?

  • What a POWER MOVE!!! Kudos to Amelia Reid for her stance and diligence. From the Inauguration Day Parade (Hampton’s ‘The Force’) to Victoria Secret Pink, I truly believe that HBCUs are getting the mainstream/off-screen visibility they undoubtedly deserve. Its obvious that our next greatest power moves are hot off of these proud campuses. Its the time to realize and re-invest in our precious resources. Support TO them now means support OF them later!! Speaking of… where is Tennessee State University’s Pink Gear??

  • Pingback: Victoria Secret Adds HBCU’s to their PINK Line « black girl blogging.()

  • Tamara

    Im elated that HBCUs are now apart of PINK….im a student at TUskegee University and i’m tired of walking into the mall and seeing AU and UA nalia….is Tuskegee in the “To Do ” list at all

  • Tamara

    and Alabama A&M University….for my friend

  • Denise

    This is great, but when are they going to pull out Spelman and Bennett Colleges? It seems to me they should have been among the first HBCUs represented by the PINK line since they are women’s colleges.

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  • Pingback: Victoria’s Secret Comes to HBCUs- It’s About Time « Empower Me! The Empowered Black Women’s Network()

  • As a Howard alumna, I think it’s really exciting to see them included in the Victoria’s Secret PINK Collegiate collection. But despite these strides, I still have a difficult time finding HBCU apparel and was wondering if anyone else was experiencing similar problems.

    I’ve included the link to a survey on HBCU and Sorority/Fraternity Apparel below. It only takes a couple of minutes to complete!


  • jason

    What became of the black owned designer wear. I guess progress means forgetting about that.

  • D

    I’m very excited to see this happen, and I definitely can’t wait to see the PINK Alabama A&M University apparel…Go Bulldogs

  • Kudos to the James Ammon & Richard Dent for working collaboratively in this business enterprise!!! I am a graduate of Cheyney University Graduate School of Education. I would like to become a business network partner for Victoria’s Secret Pink Collegiate collection. All HBCU’s should have their own unique flavor in the collection. African Americans spend billions of dollars on clothing. It is time we should reap the rewards and give back to the universities in the form of internships, scholarships, and new job opportunities.

  • For all of you who are so thrilled that Victoria’s Secret finally decided that we’re good enough to be represented, you should probably check out the model wearing the FAMU logo.

  • Emil Degas

    WOW!!! That Columbia Blue and Gold will surely look stunning on the CREOLE QUEENS at SOUTHERN UNIVERSITY!!! The JAGUAR NATION ROCKS!!!!

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