- You got to be in it to win it.
Entrepreneurship is about taking risks and pursuing every feasible opportunity. Sometimes failure provides the most valuable lessons. For those who dared to be involved with one our major attractions, the Elevator Pitch Competition, they came to grips with that philosophy on a public stage. In the contest, 10 companies battled for a cash prize using their best 60-second business spiel. Competitors included a women’s apparel rental company, a website repair shop, a healthy ice cream producer and a female valet service, among others. The entrepreneurs had to face a tough collection of judges: BLACK ENTERPRISE CEO Earl “Butch” Graves, Jr., attorney and TV personality Star Jones, comedian and radio personality J. Anthony Brown and Magnus Greaves of business start-up financing and consulting firms, The CASHFLOW and 100 Urban Entrepreneurs. Those eliminated by judges gained valuable advice on how to perfect their pitch, critical to engaging investors as well as the opportunity to gain a shot at a capital injection. And as evidenced by this year’s competition, it pays to take calculated risks: our judges selected three entrepreneurs to each receive the $10,000 cash prize and the 8-week mentorship program jointly operated by The CASHFLOW and100 Urban Entrepreneurs.